ROLE
Senior Product Designer
TIMELINE
Sep 23 - Feb 24
RESPONSIBILITIES
- User interviews and journey mapping - Information architecture redesign - Wireframing and prototyping - Reskin aligned with new design system - A/B testing and validation
Deep dive into immersive events
The Immersive Events Platform, developed by IDX, enables companies to host online conferences and presentations, primarily for investor relations. With the rapid shift toward digital-first events, the platform had grown in functionality but lacked the usability and clarity required to meet rising expectations. This project focused on simplifying the experience, improving interactivity, and aligning the design with IDX’s updated brand identity.
CHALLENGES
- Reducing friction in registration and access - Clarifying event flows and content hierarchy - Making recordings and resources more discoverable - Encouraging active participation during live sessions
- Designing for different user needs within the same platform - Balancing usability improvements with requests for new features - Aligning platform design with brand evolution - Scaling the experience to support growing demand for digital events
High level goals
Simplify access and navigation to reduce friction in completing core tasks and lower support dependency
Increase engagement and participation by improving the usability of live interactive features
Enhance discoverability of content so users can quickly find agendas, speakers, and recordings without confusion
ROLE
Senior Product Designer
TIMELINE
Sep 23 - Feb 24
RESPONSIBILITIES
- User interviews and journey mapping - Information architecture redesign - Wireframing and prototyping - Reskin aligned with new design system - A/B testing and validation
Deep dive into immersive events
The Immersive Events Platform, developed by IDX, enables companies to host online conferences and presentations, primarily for investor relations. With the rapid shift toward digital-first events, the platform had grown in functionality but lacked the usability and clarity required to meet rising expectations. This project focused on simplifying the experience, improving interactivity, and aligning the design with IDX’s updated brand identity.
CHALLENGES
- Reducing friction in registration and access - Clarifying event flows and content hierarchy - Making recordings and resources more discoverable - Encouraging active participation during live sessions
- Designing for different user needs within the same platform - Balancing usability improvements with requests for new features - Aligning platform design with brand evolution - Scaling the experience to support growing demand for digital events
High level goals
Simplify access and navigation to reduce friction in completing core tasks and lower support dependency
Increase engagement and participation by improving the usability of live interactive features
Enhance discoverability of content so users can quickly find agendas, speakers, and recordings without confusion
ROLE
Senior Product Designer
TIMELINE
Sep 23 - Feb 24
RESPONSIBILITIES
- User interviews and journey mapping - Information architecture redesign - Wireframing and prototyping - Reskin aligned with new design system - A/B testing and validation
Deep dive into immersive events
The Immersive Events Platform, developed by IDX, enables companies to host online conferences and presentations, primarily for investor relations. With the rapid shift toward digital-first events, the platform had grown in functionality but lacked the usability and clarity required to meet rising expectations. This project focused on simplifying the experience, improving interactivity, and aligning the design with IDX’s updated brand identity.
CHALLENGES
- Reducing friction in registration and access - Clarifying event flows and content hierarchy - Making recordings and resources more discoverable - Encouraging active participation during live sessions
- Designing for different user needs within the same platform - Balancing usability improvements with requests for new features - Aligning platform design with brand evolution - Scaling the experience to support growing demand for digital events
High level goals
Simplify access and navigation to reduce friction in completing core tasks and lower support dependency
Increase engagement and participation by improving the usability of live interactive features
Enhance discoverability of content so users can quickly find agendas, speakers, and recordings without confusion
ROLE
Senior Product Designer
TIMELINE
Sep 23 - Feb 24
RESPONSIBILITIES
- User interviews and journey mapping - Information architecture redesign - Wireframing and prototyping - Reskin aligned with new design system - A/B testing and validation
Deep dive into immersive events
The Immersive Events Platform, developed by IDX, enables companies to host online conferences and presentations, primarily for investor relations. With the rapid shift toward digital-first events, the platform had grown in functionality but lacked the usability and clarity required to meet rising expectations. This project focused on simplifying the experience, improving interactivity, and aligning the design with IDX’s updated brand identity.
CHALLENGES
- Reducing friction in registration and access - Clarifying event flows and content hierarchy - Making recordings and resources more discoverable - Encouraging active participation during live sessions
- Designing for different user needs within the same platform - Balancing usability improvements with requests for new features - Aligning platform design with brand evolution - Scaling the experience to support growing demand for digital events
High level goals
Simplify access and navigation to reduce friction in completing core tasks and lower support dependency
Increase engagement and participation by improving the usability of live interactive features
Enhance discoverability of content so users can quickly find agendas, speakers, and recordings without confusion
Impact
3x
faster task completion for accessing agenda, speakers, and recordings
3x
faster task completion for accessing agenda, speakers, and recordings
3x
faster task completion for accessing agenda, speakers, and recordings
28%
increase in engagement with live interaction features (polls, chat, Q&A)
28%
increase in engagement with live interaction features (polls, chat, Q&A)
28%
increase in engagement with live interaction features (polls, chat, Q&A)
78%
of users rated the new design as more intuitive and easier to navigate
78%
of users rated the new design as more intuitive and easier to navigate
78%
of users rated the new design as more intuitive and easier to navigate
45%
decrease in failed login attempts after redesigning the registration and login flow
45%
decrease in failed login attempts after redesigning the registration and login flow
45%
decrease in failed login attempts after redesigning the registration and login flow
Research and collaboration to understand users
A research-led approach combined Hotjar recordings and surveys to uncover pain points and motivations. Competitor analysis of streaming and events platforms inspired best practices for navigation, interaction, and onboarding. These insights grounded the redesign in user evidence while aligning with client needs.
Research and collaboration to understand users
A research-led approach combined Hotjar recordings and surveys to uncover pain points and motivations. Competitor analysis of streaming and events platforms inspired best practices for navigation, interaction, and onboarding. These insights grounded the redesign in user evidence while aligning with client needs.
Research and collaboration to understand users
A research-led approach combined Hotjar recordings and surveys to uncover pain points and motivations. Competitor analysis of streaming and events platforms inspired best practices for navigation, interaction, and onboarding. These insights grounded the redesign in user evidence while aligning with client needs.
Research and collaboration to understand users
A research-led approach combined Hotjar recordings and surveys to uncover pain points and motivations. Competitor analysis of streaming and events platforms inspired best practices for navigation, interaction, and onboarding. These insights grounded the redesign in user evidence while aligning with client needs.
Discovering who is using the platform and why
Two main behaviors emerged: information-driven users seeking quick access to agenda and resources, and engagement-driven users focused on live interaction. The team worked with engineering to prioritize fixes to core usability (login, navigation) before layering in features that delivered user delight. This approach balanced improvements with technical feasibility while avoiding unnecessary complexity.
Discovering who is using the platform and why
Two main behaviors emerged: information-driven users seeking quick access to agenda and resources, and engagement-driven users focused on live interaction. The team worked with engineering to prioritize fixes to core usability (login, navigation) before layering in features that delivered user delight. This approach balanced improvements with technical feasibility while avoiding unnecessary complexity.
Discovering who is using the platform and why
Two main behaviors emerged: information-driven users seeking quick access to agenda and resources, and engagement-driven users focused on live interaction. The team worked with engineering to prioritize fixes to core usability (login, navigation) before layering in features that delivered user delight. This approach balanced improvements with technical feasibility while avoiding unnecessary complexity.
Discovering who is using the platform and why
Two main behaviors emerged: information-driven users seeking quick access to agenda and resources, and engagement-driven users focused on live interaction. The team worked with engineering to prioritize fixes to core usability (login, navigation) before layering in features that delivered user delight. This approach balanced improvements with technical feasibility while avoiding unnecessary complexity.
From hypothesis to evidence
The redesign was tested through usability sessions and A/B comparisons, measuring task time, error rates, and satisfaction. Users completed tasks like logging in, exploring the agenda, and finding recordings more quickly and with fewer errors. Feedback validated the new design and generated a backlog of enhancements such as a more interactive agenda and streamlined access to on-demand content.
From hypothesis to evidence
The redesign was tested through usability sessions and A/B comparisons, measuring task time, error rates, and satisfaction. Users completed tasks like logging in, exploring the agenda, and finding recordings more quickly and with fewer errors. Feedback validated the new design and generated a backlog of enhancements such as a more interactive agenda and streamlined access to on-demand content.
From hypothesis to evidence
The redesign was tested through usability sessions and A/B comparisons, measuring task time, error rates, and satisfaction. Users completed tasks like logging in, exploring the agenda, and finding recordings more quickly and with fewer errors. Feedback validated the new design and generated a backlog of enhancements such as a more interactive agenda and streamlined access to on-demand content.
From hypothesis to evidence
The redesign was tested through usability sessions and A/B comparisons, measuring task time, error rates, and satisfaction. Users completed tasks like logging in, exploring the agenda, and finding recordings more quickly and with fewer errors. Feedback validated the new design and generated a backlog of enhancements such as a more interactive agenda and streamlined access to on-demand content.
What users are saying
"The new design is much cleaner, and I was able to find the agenda and speaker information faster than before. I especially liked how easy it was to interact with the live polls. Everything felt more intuitive, and I didn’t need any help logging in."
"The new design is much cleaner, and I was able to find the agenda and speaker information faster than before. I especially liked how easy it was to interact with the live polls. Everything felt more intuitive, and I didn’t need any help logging in."
"The new design is much cleaner, and I was able to find the agenda and speaker information faster than before. I especially liked how easy it was to interact with the live polls. Everything felt more intuitive, and I didn’t need any help logging in."
“I noticed the platform was more responsive, and I really appreciated how smooth it was to navigate between pages. The on-demand recordings were easier to access, and the Q&A section during the event felt more engaging."
“I noticed the platform was more responsive, and I really appreciated how smooth it was to navigate between pages. The on-demand recordings were easier to access, and the Q&A section during the event felt more engaging."
“I noticed the platform was more responsive, and I really appreciated how smooth it was to navigate between pages. The on-demand recordings were easier to access, and the Q&A section during the event felt more engaging."
“The platform felt modern and faster. I was able to view the agenda and participate in the live event features like Q&A seamlessly. The overall design changes really helped me engage more during the event, and I found everything without needing much direction.”
“The platform felt modern and faster. I was able to view the agenda and participate in the live event features like Q&A seamlessly. The overall design changes really helped me engage more during the event, and I found everything without needing much direction.”
“The platform felt modern and faster. I was able to view the agenda and participate in the live event features like Q&A seamlessly. The overall design changes really helped me engage more during the event, and I found everything without needing much direction.”
In retrospect
The project went beyond fixing usability issues—it set a new standard for immersive online events. By simplifying core flows, users could focus on engaging with content and live features, while the platform gained clarity, speed, and consistency. Looking ahead, opportunities remain to make the experience even more interactive, with features like reactions, networking, and dynamic agendas. A key learning was that projects often grow beyond their initial brief: research uncovers new needs, integrations introduce constraints, and priorities shift. These challenges, while demanding, pushed the team to be more creative and ultimately shaped a solution that balanced usability, user delight, and technical feasibility.
In retrospect
The project went beyond fixing usability issues—it set a new standard for immersive online events. By simplifying core flows, users could focus on engaging with content and live features, while the platform gained clarity, speed, and consistency. Looking ahead, opportunities remain to make the experience even more interactive, with features like reactions, networking, and dynamic agendas. A key learning was that projects often grow beyond their initial brief: research uncovers new needs, integrations introduce constraints, and priorities shift. These challenges, while demanding, pushed the team to be more creative and ultimately shaped a solution that balanced usability, user delight, and technical feasibility.
In retrospect
The project went beyond fixing usability issues—it set a new standard for immersive online events. By simplifying core flows, users could focus on engaging with content and live features, while the platform gained clarity, speed, and consistency. Looking ahead, opportunities remain to make the experience even more interactive, with features like reactions, networking, and dynamic agendas. A key learning was that projects often grow beyond their initial brief: research uncovers new needs, integrations introduce constraints, and priorities shift. These challenges, while demanding, pushed the team to be more creative and ultimately shaped a solution that balanced usability, user delight, and technical feasibility.
In retrospect
The project went beyond fixing usability issues—it set a new standard for immersive online events. By simplifying core flows, users could focus on engaging with content and live features, while the platform gained clarity, speed, and consistency. Looking ahead, opportunities remain to make the experience even more interactive, with features like reactions, networking, and dynamic agendas. A key learning was that projects often grow beyond their initial brief: research uncovers new needs, integrations introduce constraints, and priorities shift. These challenges, while demanding, pushed the team to be more creative and ultimately shaped a solution that balanced usability, user delight, and technical feasibility.