ROLE
Design Team Lead
TIMELINE
Oct 23 - Apr 24
RESPONSIBILITIES
- Lead UX/UI design strategy and decision-making - Facilitate collaboration across multidisciplinary teams - Advocate for user needs through research insights - Ensure design alignment with business objectives
IDX Sitecore CMS
How can we improve user interaction with the company’s CMS to boost satisfaction and efficiency? What obstacles prevent smooth task completion, and which underlying pain points and behaviors cause these challenges? This project began by exploring these questions through in-depth analysis and collaboration.
CHALLENGES
- Confusing, outdated design - Complex, overly technical tool - Multi-step tasks cause friction
- Bridging user-dev empathy gap - Diverse user roles and access - Building user trust in CMS
High level goals
Empower users to update content, reducing reliance on client support.
Improve user satisfaction and rebuild trust in the platform.
Use discovery and framing to guide new platform enhancements.
ROLE
Design Team Lead
TIMELINE
Oct 23 - Apr 24
RESPONSIBILITIES
- Lead UX/UI design strategy and decision-making - Facilitate collaboration across multidisciplinary teams - Advocate for user needs through research insights - Ensure design alignment with business objectives
IDX Sitecore CMS
How can we improve user interaction with the company’s CMS to boost satisfaction and efficiency? What obstacles prevent smooth task completion, and which underlying pain points and behaviors cause these challenges? This project began by exploring these questions through in-depth analysis and collaboration.
CHALLENGES
- Confusing, outdated design - Complex, overly technical tool - Multi-step tasks cause friction
- Bridging user-dev empathy gap - Diverse user roles and access - Building user trust in CMS
High level goals
Empower users to update content, reducing reliance on client support.
Improve user satisfaction and rebuild trust in the platform.
Use discovery and framing to guide new platform enhancements.
ROLE
Design Team Lead
TIMELINE
Oct 23 - Apr 24
RESPONSIBILITIES
- Lead UX/UI design strategy and decision-making - Facilitate collaboration across multidisciplinary teams - Advocate for user needs through research insights - Ensure design alignment with business objectives
IDX Sitecore CMS
How can we improve user interaction with the company’s CMS to boost satisfaction and efficiency? What obstacles prevent smooth task completion, and which underlying pain points and behaviors cause these challenges? This project began by exploring these questions through in-depth analysis and collaboration.
CHALLENGES
- Confusing, outdated design - Complex, overly technical tool - Multi-step tasks cause friction
- Bridging user-dev empathy gap - Diverse user roles and access - Building user trust in CMS
High level goals
Empower users to update content, reducing reliance on client support.
Improve user satisfaction and rebuild trust in the platform.
Use discovery and framing to guide new platform enhancements.
ROLE
Design Team Lead
TIMELINE
Oct 23 - Apr 24
RESPONSIBILITIES
- Lead UX/UI design strategy and decision-making - Facilitate collaboration across multidisciplinary teams - Advocate for user needs through research insights - Ensure design alignment with business objectives
IDX Sitecore CMS
How can we improve user interaction with the company’s CMS to boost satisfaction and efficiency? What obstacles prevent smooth task completion, and which underlying pain points and behaviors cause these challenges? This project began by exploring these questions through in-depth analysis and collaboration.
CHALLENGES
- Confusing, outdated design - Complex, overly technical tool - Multi-step tasks cause friction
- Bridging user-dev empathy gap - Diverse user roles and access - Building user trust in CMS
High level goals
Empower users to update content, reducing reliance on client support.
Improve user satisfaction and rebuild trust in the platform.
Use discovery and framing to guide new platform enhancements.
Impact
2 in 3
users reported a positive impact on their workflows.
2 in 3
users reported a positive impact on their workflows.
2 in 3
users reported a positive impact on their workflows.
67%
decrease in reliance on support
67%
decrease in reliance on support
67%
decrease in reliance on support
43%
faster task completion
43%
faster task completion
43%
faster task completion
Research and collaboration to understand users
A research-led approach removed bias and set clear objectives. CMS user surveys and interviews provided essential insights, revealed key pain points, validated business needs, and informed insights for new features.
Research and collaboration to understand users
A research-led approach removed bias and set clear objectives. CMS user surveys and interviews provided essential insights, revealed key pain points, validated business needs, and informed insights for new features.
Research and collaboration to understand users
A research-led approach removed bias and set clear objectives. CMS user surveys and interviews provided essential insights, revealed key pain points, validated business needs, and informed insights for new features.
Research and collaboration to understand users
A research-led approach removed bias and set clear objectives. CMS user surveys and interviews provided essential insights, revealed key pain points, validated business needs, and informed insights for new features.
Balancing technical constraints with user needs
Ensured compatibility with existing architecture while addressing resource and time constraints, and effectively communicated user needs to the infrastructure team.
Balancing technical constraints with user needs
Ensured compatibility with existing architecture while addressing resource and time constraints, and effectively communicated user needs to the infrastructure team.
Balancing technical constraints with user needs
Ensured compatibility with existing architecture while addressing resource and time constraints, and effectively communicated user needs to the infrastructure team.
Balancing technical constraints with user needs
Ensured compatibility with existing architecture while addressing resource and time constraints, and effectively communicated user needs to the infrastructure team.
Transforming the platform for a better user experience
A new design system improved accessibility, modernized the interface, and enhanced responsiveness. Core user journeys were streamlined—making editing, copying, creating, and updating content faster and easier. The content design team simplified language, while features like the Embargo tool gave users greater control over publication.
Transforming the platform for a better user experience
A new design system improved accessibility, modernized the interface, and enhanced responsiveness. Core user journeys were streamlined—making editing, copying, creating, and updating content faster and easier. The content design team simplified language, while features like the Embargo tool gave users greater control over publication.
Transforming the platform for a better user experience
A new design system improved accessibility, modernized the interface, and enhanced responsiveness. Core user journeys were streamlined—making editing, copying, creating, and updating content faster and easier. The content design team simplified language, while features like the Embargo tool gave users greater control over publication.
Transforming the platform for a better user experience
A new design system improved accessibility, modernized the interface, and enhanced responsiveness. Core user journeys were streamlined—making editing, copying, creating, and updating content faster and easier. The content design team simplified language, while features like the Embargo tool gave users greater control over publication.
What users are saying
“My thanks to the team, we are thrilled that so many of our thoughts/ideas have been included in the latest release.”
“My thanks to the team, we are thrilled that so many of our thoughts/ideas have been included in the latest release.”
“My thanks to the team, we are thrilled that so many of our thoughts/ideas have been included in the latest release.”
"We're really impressed with the new CMS design. The modern interface and improved functionality make it so much easier to navigate. The ability to quickly copy and edit pages has been a game-changer for our team. Great job!"
"We're really impressed with the new CMS design. The modern interface and improved functionality make it so much easier to navigate. The ability to quickly copy and edit pages has been a game-changer for our team. Great job!"
"We're really impressed with the new CMS design. The modern interface and improved functionality make it so much easier to navigate. The ability to quickly copy and edit pages has been a game-changer for our team. Great job!"
"The tooltips in the new release are incredibly helpful. We didn't realize some of the ribbon functions were there before, but now they're much easier to find and use. The overall user experience has been significantly improved."
"The tooltips in the new release are incredibly helpful. We didn't realize some of the ribbon functions were there before, but now they're much easier to find and use. The overall user experience has been significantly improved."
"The tooltips in the new release are incredibly helpful. We didn't realize some of the ribbon functions were there before, but now they're much easier to find and use. The overall user experience has been significantly improved."
In retrospect
The initial problem statement around improving user interaction with the company’s CMS was addressed, leading to noticeable gains in satisfaction and efficiency. However, during recent insight sessions, new opportunities emerged—highlighting additional features that could further streamline the experience. A key takeaway from this project: each user offers a unique perspective, and each insight has the potential to evolve into a feature. The challenge for a designer lies in balancing these inputs with overall priorities. Without that balance, there’s a risk of reintroducing complexity. To view the full report, click here.
In retrospect
The initial problem statement around improving user interaction with the company’s CMS was addressed, leading to noticeable gains in satisfaction and efficiency. However, during recent insight sessions, new opportunities emerged—highlighting additional features that could further streamline the experience. A key takeaway from this project: each user offers a unique perspective, and each insight has the potential to evolve into a feature. The challenge for a designer lies in balancing these inputs with overall priorities. Without that balance, there’s a risk of reintroducing complexity. To view the full report, click here.
In retrospect
The initial problem statement around improving user interaction with the company’s CMS was addressed, leading to noticeable gains in satisfaction and efficiency. However, during recent insight sessions, new opportunities emerged—highlighting additional features that could further streamline the experience. A key takeaway from this project: each user offers a unique perspective, and each insight has the potential to evolve into a feature. The challenge for a designer lies in balancing these inputs with overall priorities. Without that balance, there’s a risk of reintroducing complexity. To view the full report, click here.
In retrospect
The initial problem statement around improving user interaction with the company’s CMS was addressed, leading to noticeable gains in satisfaction and efficiency. However, during recent insight sessions, new opportunities emerged—highlighting additional features that could further streamline the experience. A key takeaway from this project: each user offers a unique perspective, and each insight has the potential to evolve into a feature. The challenge for a designer lies in balancing these inputs with overall priorities. Without that balance, there’s a risk of reintroducing complexity. To view the full report, click here.