ROLE
UX UI Designer
TIMELINE
May - Oct 23
RESPONSIBILITIES
- Desk research and stakeholder interviews - User flow and information architecture - Wireframes and prototypes - Visual reskin aligned to brand - Usability testing and iterations
Creating a cohesive digital experience
Logicor wanted to redesign its website to deliver a unified digital experience across careers, investor relations, and property maps. Partnering with a third-party agency responsible for property search, the main objective was to improve usability, streamline access to information, and support new business opportunities. The team focused on making property details clearer, integrating rich media formats, and aligning the platform with Logicor’s brand.
CHALLENGES
- Property details hidden in brochures and difficult to access - Overly technical information and poor content structure - The search tool lacked accuracy and flexibility, offering only limited filters.
- Users couldn’t switch between metric and imperial units. - Properties in development weren’t visible, missing opportunities for early partnerships. - Context such as distance to ports, airports, and stations was absent, even though it influenced decisions.
High level goals
Make details easy to find by surfacing essential property information upfront.
Create a smarter search with flexible filters and unit options for all users.
Support growth by showcasing properties in development and featured listings.
ROLE
UX UI Designer
TIMELINE
May - Oct 23
RESPONSIBILITIES
- Desk research and stakeholder interviews - User flow and information architecture - Wireframes and prototypes - Visual reskin aligned to brand - Usability testing and iterations
Creating a cohesive digital experience
Logicor wanted to redesign its website to deliver a unified digital experience across careers, investor relations, and property maps. Partnering with a third-party agency responsible for property search, the main objective was to improve usability, streamline access to information, and support new business opportunities. The team focused on making property details clearer, integrating rich media formats, and aligning the platform with Logicor’s brand.
CHALLENGES
- Property details hidden in brochures and difficult to access - Overly technical information and poor content structure - The search tool lacked accuracy and flexibility, offering only limited filters.
- Users couldn’t switch between metric and imperial units. - Properties in development weren’t visible, missing opportunities for early partnerships. - Context such as distance to ports, airports, and stations was absent, even though it influenced decisions.
High level goals
Make details easy to find by surfacing essential property information upfront.
Create a smarter search with flexible filters and unit options for all users.
Support growth by showcasing properties in development and featured listings.
ROLE
UX UI Designer
TIMELINE
May - Oct 23
RESPONSIBILITIES
- Desk research and stakeholder interviews - User flow and information architecture - Wireframes and prototypes - Visual reskin aligned to brand - Usability testing and iterations
Creating a cohesive digital experience
Logicor wanted to redesign its website to deliver a unified digital experience across careers, investor relations, and property maps. Partnering with a third-party agency responsible for property search, the main objective was to improve usability, streamline access to information, and support new business opportunities. The team focused on making property details clearer, integrating rich media formats, and aligning the platform with Logicor’s brand.
CHALLENGES
- Property details hidden in brochures and difficult to access - Overly technical information and poor content structure - The search tool lacked accuracy and flexibility, offering only limited filters.
- Users couldn’t switch between metric and imperial units. - Properties in development weren’t visible, missing opportunities for early partnerships. - Context such as distance to ports, airports, and stations was absent, even though it influenced decisions.
High level goals
Make details easy to find by surfacing essential property information upfront.
Create a smarter search with flexible filters and unit options for all users.
Support growth by showcasing properties in development and featured listings.
ROLE
UX UI Designer
TIMELINE
May - Oct 23
RESPONSIBILITIES
- Desk research and stakeholder interviews - User flow and information architecture - Wireframes and prototypes - Visual reskin aligned to brand - Usability testing and iterations
Creating a cohesive digital experience
Logicor wanted to redesign its website to deliver a unified digital experience across careers, investor relations, and property maps. Partnering with a third-party agency responsible for property search, the main objective was to improve usability, streamline access to information, and support new business opportunities. The team focused on making property details clearer, integrating rich media formats, and aligning the platform with Logicor’s brand.
CHALLENGES
- Property details hidden in brochures and difficult to access - Overly technical information and poor content structure - The search tool lacked accuracy and flexibility, offering only limited filters.
- Users couldn’t switch between metric and imperial units. - Properties in development weren’t visible, missing opportunities for early partnerships. - Context such as distance to ports, airports, and stations was absent, even though it influenced decisions.
High level goals
Make details easy to find by surfacing essential property information upfront.
Create a smarter search with flexible filters and unit options for all users.
Support growth by showcasing properties in development and featured listings.
Impact
47%
of users reported the property info met their needs
47%
of users reported the property info met their needs
47%
of users reported the property info met their needs
2x
increase in featured property views
2x
increase in featured property views
2x
increase in featured property views
7 in 10
users found the map feature very useful
7 in 10
users found the map feature very useful
7 in 10
users found the map feature very useful
38%
reduction in search errors thanks to smarter filters and flexible measurement options.
38%
reduction in search errors thanks to smarter filters and flexible measurement options.
38%
reduction in search errors thanks to smarter filters and flexible measurement options.
Defining user needs through stories and journeysed
The team began with user stories to define needs and goals, aligning them with business objectives. This approach clarified priorities and supported decision-making throughout the project. By mapping current journeys, the team identified key pain points: critical details hidden in downloadable brochures, technical jargon that was hard to interpret, and excessive effort required to gather information. Desk research and competitor analysis revealed industry benchmarks and helped position Logicor’s platform.
Defining user needs through stories and journeysed
The team began with user stories to define needs and goals, aligning them with business objectives. This approach clarified priorities and supported decision-making throughout the project. By mapping current journeys, the team identified key pain points: critical details hidden in downloadable brochures, technical jargon that was hard to interpret, and excessive effort required to gather information. Desk research and competitor analysis revealed industry benchmarks and helped position Logicor’s platform.
Defining user needs through stories and journeysed
The team began with user stories to define needs and goals, aligning them with business objectives. This approach clarified priorities and supported decision-making throughout the project. By mapping current journeys, the team identified key pain points: critical details hidden in downloadable brochures, technical jargon that was hard to interpret, and excessive effort required to gather information. Desk research and competitor analysis revealed industry benchmarks and helped position Logicor’s platform.
Defining user needs through stories and journeysed
The team began with user stories to define needs and goals, aligning them with business objectives. This approach clarified priorities and supported decision-making throughout the project. By mapping current journeys, the team identified key pain points: critical details hidden in downloadable brochures, technical jargon that was hard to interpret, and excessive effort required to gather information. Desk research and competitor analysis revealed industry benchmarks and helped position Logicor’s platform.
Reimagining property search
The team redesigned the property listing structure, surfacing essential details upfront and supporting multiple media formats like videos, blueprints, and satellite views. A new search tool allowed filtering by location, size, type, and availability, with flexibility to switch between metric and imperial units. Properties still in development were included to promote early business opportunities, while a new featured properties module gave sales teams the ability to highlight key assets.
Reimagining property search
The team redesigned the property listing structure, surfacing essential details upfront and supporting multiple media formats like videos, blueprints, and satellite views. A new search tool allowed filtering by location, size, type, and availability, with flexibility to switch between metric and imperial units. Properties still in development were included to promote early business opportunities, while a new featured properties module gave sales teams the ability to highlight key assets.
Reimagining property search
The team redesigned the property listing structure, surfacing essential details upfront and supporting multiple media formats like videos, blueprints, and satellite views. A new search tool allowed filtering by location, size, type, and availability, with flexibility to switch between metric and imperial units. Properties still in development were included to promote early business opportunities, while a new featured properties module gave sales teams the ability to highlight key assets.
Reimagining property search
The team redesigned the property listing structure, surfacing essential details upfront and supporting multiple media formats like videos, blueprints, and satellite views. A new search tool allowed filtering by location, size, type, and availability, with flexibility to switch between metric and imperial units. Properties still in development were included to promote early business opportunities, while a new featured properties module gave sales teams the ability to highlight key assets.
Balancing detailed exploration with quick decisions
User testing revealed two main behaviours: the “detailed explorer,” who wanted in-depth specifications, and the “quick exporter,” who valued efficiency. The design balanced both needs through collaborative iterations, using an MVP approach. Visual features such as a dynamic map showing distances to nearby ports, airports, and stations helped users make quicker, more informed decisions. Each iteration refined flows, improved clarity, and ensured the experience worked for both business and user needs.
Balancing detailed exploration with quick decisions
User testing revealed two main behaviours: the “detailed explorer,” who wanted in-depth specifications, and the “quick exporter,” who valued efficiency. The design balanced both needs through collaborative iterations, using an MVP approach. Visual features such as a dynamic map showing distances to nearby ports, airports, and stations helped users make quicker, more informed decisions. Each iteration refined flows, improved clarity, and ensured the experience worked for both business and user needs.
Balancing detailed exploration with quick decisions
User testing revealed two main behaviours: the “detailed explorer,” who wanted in-depth specifications, and the “quick exporter,” who valued efficiency. The design balanced both needs through collaborative iterations, using an MVP approach. Visual features such as a dynamic map showing distances to nearby ports, airports, and stations helped users make quicker, more informed decisions. Each iteration refined flows, improved clarity, and ensured the experience worked for both business and user needs.
Balancing detailed exploration with quick decisions
User testing revealed two main behaviours: the “detailed explorer,” who wanted in-depth specifications, and the “quick exporter,” who valued efficiency. The design balanced both needs through collaborative iterations, using an MVP approach. Visual features such as a dynamic map showing distances to nearby ports, airports, and stations helped users make quicker, more informed decisions. Each iteration refined flows, improved clarity, and ensured the experience worked for both business and user needs.
In retrospect
The redesigned property map delivered clear results. Users found it easier to navigate, and fewer support requests were made about property searches, showing greater independence. The integration of multimedia content and contextual maps improved understanding and engagement, while featured properties received double the detail views of standard listings. Finally, the updated platform reinforced Logicor’s rebranding strategy, achieving a stronger balance between design consistency, usability, and business value.
In retrospect
The redesigned property map delivered clear results. Users found it easier to navigate, and fewer support requests were made about property searches, showing greater independence. The integration of multimedia content and contextual maps improved understanding and engagement, while featured properties received double the detail views of standard listings. Finally, the updated platform reinforced Logicor’s rebranding strategy, achieving a stronger balance between design consistency, usability, and business value.
In retrospect
The redesigned property map delivered clear results. Users found it easier to navigate, and fewer support requests were made about property searches, showing greater independence. The integration of multimedia content and contextual maps improved understanding and engagement, while featured properties received double the detail views of standard listings. Finally, the updated platform reinforced Logicor’s rebranding strategy, achieving a stronger balance between design consistency, usability, and business value.
In retrospect
The redesigned property map delivered clear results. Users found it easier to navigate, and fewer support requests were made about property searches, showing greater independence. The integration of multimedia content and contextual maps improved understanding and engagement, while featured properties received double the detail views of standard listings. Finally, the updated platform reinforced Logicor’s rebranding strategy, achieving a stronger balance between design consistency, usability, and business value.