Quartzo

Branding Graphic Package

Quartzo

The brand name was created to rescue the origin of the product, with the main reference being the soil of the city of Adrianópolis. The QUARTZO stone is very common in the mountainous soil type of the city, and it brings with it many mystical meanings, which add to the composition of the brand.
With the city of origin as its main inspiration, we decided to bring to the visual identity the strongest feature of the place, the MOUNTAINS. Thus, through photos of the most beautiful landscapes of Adrianópolis, we create textures that will be printed on the products.

Task

The team was composed of Carolina Ribeiro, Lucas Bulla, Mariana Marcondes, Nicolli Mognon, Suzana Piazza and Vanessa Stival. During project development, in addition to building the brand and visual identity, we proposed ideas for selling and advertising the product, as well as ways to make home delivery feasible and ways to map distribution for the city of Curitiba.